Home / News / New initiative launched to spice up fan confidence forward of Taylor Swift UK ‘Eras’ tour

New initiative launched to spice up fan confidence forward of Taylor Swift UK ‘Eras’ tour

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A paid for advert characteristic for viagogo
A brand new initiative created to assist enhance fan confidence for individuals who are going to gigs alone has been launched forward of Taylor Swift ‘Eras’ tour.
Created by viagogo, their first ‘Solo Socials’ occasion forward of Swift’s Eras Tour reveals in London – and her collection of UK reveals all through June and August with assist from Paramore, is designed to each enhance confidence and produce like-minded followers collectively in an effort to assist them acquire confidence in attending a gig on their very own and make reminiscences earlier than the tour. Neither Swift nor her workforce are concerned with the enterprise.
The free Viagogo ‘Solo Socials’ occasion geared toward Swift followers might be hosted by drag queens Margo Marshall and Vicki Vivacious (from Ru Paul’s Drag Race UK) and can conduct a collection of video games, quizzes, and performances all through the night time.
Followers might be handled to a complimentary cocktail, friendship-bracelets and meals, alongside a line-up of music, leisure and comedy.
‘Solo Socials’. CREDIT: Press

The occasion will happen on Wednesday, Could 22 at Mrs Riot in Covent Backyard, central London. Click on here to e-book free tickets to the occasion. A restricted quantity of tickets can even be obtainable to walk-ins on the night time.
Viagogo’s ‘Solo Socials’ occasions had been created after the information from a survey of two,000 gig-going Brits commissioned by the ticketing firm revealed that followers would slightly miss out on attending main concert events than go on their very own as a result of nervousness of attending alone.
As per a press launch, the information revealed that 24 per cent of followers mentioned they lacked confidence in their very own firm with one other 24 % including they wouldn’t really feel secure. Twenty-two per cent of followers mentioned that they felt ‘far too anxious’ to attend solo.
One in 5 (17 per cent) confessed to feeling uneasy about travelling alone to a present, whereas an extra one in seven (13 per cent) mentioned they’d really feel ‘judged’ by others for having fun with an act by themselves.
Sweet Fortescue, Head of Provide And Worldwide Ticketing for viagogo mentioned: “From travelling solo, eating solo to dancing solo – the solo revolution is formally right here. We’re witnessing a worldwide pattern the place music followers are more and more drawn to experiencing concert events by themselves, in order that they by no means should compromise on seeing the acts they love. The information reveals that whereas followers wish to revel of their freedom, over a fifth (23 per cent) of the nation simply need an opportunity to satisfy different like-minded gig-goers.”
‌She continued: “To play our half and encourage fan confidence earlier than one of many decade’s greatest excursions, we’ve created the primary ‘Solo Socials’ occasion, full with a doctor-approved, solo gig-going information. With our assist, we wish extra gig-lovers to create unforgettable experiences they will carry with them eternally.”
‘Solo Socials’. CREDIT: Press

The ticketing platform has additionally teamed up with an NHS physician and gig-going aficionado, to share her skilled suggestions and tips to empower followers earlier than one among Swift’s eight huge nights at Wembley.
Dr Ally Jaffee mentioned: “Taylor Swift followers are a number of the most passionate on this planet, but the considered many not going to see the celebrity dwell as they’re frightened about being on their very own simply didn’t sit proper with me. Feeling nervous in a giant, new setting is pure, research present that your cortisol ranges will start to spike. Nonetheless, because the viagogo research reveals, leaving your consolation zone will be liberating! Nearly two in 5 (38%) followers famous an increase in self-confidence after their first solo gig – and that may very well be you.
“To assist extra followers, I’ve pulled collectively seven top-tips in a simple acronym for any Swifties heading to Wembley by themselves. They may very well be the distinction between sitting at dwelling and getting FOMO or having one of the best night time of your life”.



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