BLACKPINK’s Jennie launches her personal label, Odd Atelier

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BLACKPINK singer Jennie has established her personal firm and label, Odd Atelier (OA).
On Christmas Eve (December 24), BLACKPINK’s Jennie shared on Instagram Tales that she has launched her personal label and firm to begin her “solo journey in 2024”.
“This yr was stuffed with many accomplishments, and I’m so grateful for all of the love I’ve acquired,” she wrote, per Billboard. “I’m additionally about what’s to come back, as I begin my solo journey in 2024 with an organization that I’ve established referred to as OA. Please present numerous love for my new begin with OA and naturally BLACKPINK.”
In a separate submit on the official OA Instagram account, Jennie additionally defined that the label is supposed to be “an area that goals to create new issues that appeal to consideration differently from what is common or anticipated”.
The BLACKPINK member additionally famous that she had established the corporate in November 2023. The announcement comes weeks after Jennie and her observe BLACKPINK bandmates renewed their group contracts with YG Leisure.

Shortly after the group’s contract renewal was introduced, YG Leisure clarified that it was nonetheless negotiating particular person contracts with the members of BLACKPINK.
BLACKPINK made their debut in 2016 beneath YG Leisure, and have since gone on to change into probably the most profitable Ok-pop woman teams. Notably, regardless of not having launched any new teams music in 2023, the quartet had been nonetheless the second-most streamed Ok-pop act on Spotify for the yr.
In the meantime, the quartet will launch their upcoming digital live performance, ‘BLACKPINK: A VR Encore’ later immediately (December 26) at 5pm PT in Meta Horizon Worlds. Watch a trailer for the VR live performance right here.

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