Metallica amongst traders in $13.7million funding for brand spanking new artist-to-fan platform Medallion

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Metallica are amongst traders in a $13.7million (£10.8million) funding spherical for the brand new artist-to-fan platform Medallion.
The heavy metallic veterans supported the platform – which permits artists to have a devoted hub for releases, live shows, merchandise and extra – for its Sequence A spherical.
The spherical, co-led by Dragonfly and Lightspeed Faction, was secured with the assist of Metallica’s Black Squirrel Companions alongside fellow musicians like Man Lawrence of Disclosure, Jungle, Tiga and extra. Varied different tech traders included Coinbase Ventures, Infinite Capital and J17.
Different music trade traders embrace Invoice Silva Leisure, Foundations Artist Administration, Mt Pleasure, Methodology and TAG Music.
Medallion, which launched in 2022, permits artists to domesticate a community-focused digital atmosphere that enables for higher fan engagement.

As we proceed to construct the perfect direct-to-fan platform for music artists, we’re thrilled to announce our $13.7 million Sequence A financing, led by @dragonfly_xyz and @lightspeedvp @FactionVC. https://t.co/VDU9q2u4pw
— 𖥞 Medallion (@medallionfm) December 21, 2023

Different artists presently utilizing Medallion embrace My Morning Jacket, Woman in Crimson and Sigur Rós.
“Whereas streaming has opened up entry to music and social media and created new channels for direct distribution, the complete potential of direct artist-to-fan connections has not been realized,” Matt Jones, co-founder and CEO of Medallion stated in a press release (by way of Music Week). “Medallion’s artist-centric method and emphasis on digitally native fan experiences helps usher in a brand new, transformative interval for artists.”
“Artists proudly owning direct entry to their followers is important, however in addition they want extra methods to ship worth for it to drive influence,” Jones added.
Rob Hadick, common companion at Dragonfly, added: “Artists are beginning to perceive they don’t seem to be simply content material creators, however manufacturers themselves, and because of this are constructing multimodal companies that transcend merely music and content material.”
Joshua Lloyd-Watson and Tom McFarland of Jungle band carry out in the course of the second day of live shows of Corona Capital 2023 at Autodromo Hermanos Rodriguez on November 18, 2023 in Mexico Metropolis, Mexico. (CREDIT: Medios y Media/Getty Photos)

“Artists solely have direct relationships with a fraction of their fanbase,” stated Will Leas at Lightspeed Faction. “Medallion solves this drawback by unlocking direct artist-to-fan connection. The group has a historical past of constructing pioneering know-how for the world’s greatest artists, and we’re thrilled to again them on this journey.”
Medallion lately launched the function “Digital Deluxe”, a digital model of an album with further experiential options like imagery and movies. Jungle’s launched their most up-to-date album ‘Volcano‘ within the format.
The corporate is planning to develop to a couple hundred extra artists in 2024, in response to TechCrunch.
In different information from Metallica, the band carried out their first present in Saudi Arabia this month, making them solely the second worldwide metallic act to carry out there.

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