Sugababes on “surprising” new single ‘Jungle’ and being “ghosted” by ex-label

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Sugababes have spoken to NME about ‘Jungle’, their first single since 2023, and revealed that followers gained’t have to attend lengthy for extra music as they usher in a brand new chapter. Take heed to the tune and browse the complete interview beneath.
The enduring pop trio – comprising Mutya Buena, Keisha Buchanan and Siobhán Donaghy – launched their 2023 monitor ‘When The Rain Comes’ on main label BMG, however have confirmed that they’re now an impartial act once more.

READ MORE: Sugababes dwell in London: their triumphant comeback continues

“That is mainly how we’ve finished it since 2011,” Buchanan advised NME, referring to the yr wherein she and her bandmates – the long-running girl-group’s authentic line-up – reunited utilizing the identify Mutya Keisha Siobhan (MKS).
Two years later, MKS dropped their well-received comeback single ‘Flatline’, written with Dev Hynes aka Blood Orange, throughout a quick stint on main label Polydor.
“Even once we have been signed to a significant for about three months, we invested our personal cash into the mission – we put £30,000 into ‘Flatline’ as a result of we had no [label] help,” Buchanan added. “We truly get extra out of doing it this manner: self-investing and standing behind artwork that we’re happy with.”
The trio gained again the rights to the Sugababes identify in 2019. Since then, they’ve re-established themselves as a significant dwell draw each within the UK and internationally. Once they performed London’s Eventim Apollo in November 2022, NME gave them 5 stars for supplying an evening of “harmony-drenched pop nirvana”.
Sugababes carry out dwell. CREDIT: Jim Dyson/Getty Pictures for ABA

In April, they’ll embark on their biggest-ever UK and European tour, which features a headline present at London’s 20,000-capacity The O2. Nevertheless, they’ve reassured followers that this gained’t get in the best way of releasing new materials, as Sugababes embrace the liberty of going it alone.
“I don’t know the way a lot we’re allowed to say, however there’s not going to be lengthy gaps [between singles] as a result of we’ve a great physique of labor ready,” Buchanan mentioned, prompting Buena so as to add: “Thank God!”
Sugababes mentioned they’re launching their new album period with ‘Jungle’ – a percolating earworm with a spoken phrase half that underlines their London roots – as a result of it’s an “surprising” and “enjoyable” lead single.
The monitor attracts inspiration from the worlds of 2-step, storage and alt-pop, whereas showcasing the trio’s trademark vocal harmonies. ‘Jungle’ was produced by Jon Shave – who earned manufacturing and co-writing credit on Charli XCX‘s BRIT and Grammy-winning album, 2024’s cultural sensation ‘BRAT’.
“We’ve one other single coming that’s much more of a bop, however it might remind you of one other [Sugababes] period, so it couldn’t come first,” Donaghy advised NME.

Try our full interview with Sugababes beneath, wherein they talked about surviving report label knockback, previous strain to be extra “likeable”, a possible return to Glastonbury after two epic units, what to anticipate from their UK enviornment tour, and extra.
NME: Hey, Sugababes! Did it really feel gratifying to provide JADE her BRIT Award earlier this month? When Little Combine gained the British Group prize in 2021, Sugababes have been one of many pioneering girlbands they thanked.
Keisha: “It was pretty, and we truly had a writing session along with her a few weeks in the past, which was cool.”
Siobhán: “Have we heard the monitor [we wrote] again but?”
Keisha: “Yeah, I heard it again the opposite day. I imply, it wasn’t fully completed. We simply did a verse and refrain however it’s undoubtedly bought one thing.”
Siobhán: “The entire thing was very relaxed: a no strain scenario. You [Keisha] have been placing in your make-up to exit and JADE was placing on her make-up to exit, and we have been all simply writing. It felt thrilling.”
You’ve performed Glastonbury twice lately. In 2022, you drew such an enormous crowd that you simply shut down the Avalon stage. Then final yr you shut down West Holts with a fair greater crowd. Certainly it’s important to play the Pyramid stage subsequent?
Siobhán: “It’s undoubtedly on our want listing.”
Keisha: “I’m completely satisfied that we haven’t finished it up to now – we haven’t been requested – as a result of I’d like to do it with new music that’s profitable, so it feels contemporary and new. We all know we’ve bought the historical past behind us, however we additionally need to be related. We hate the phrase ‘reunion’ and all that type of stuff as a result of it’s not the place we’re at.”

Mutya: “It simply doesn’t really feel like a reunion for us.”
Keisha: “I believe a ‘reunion’ is if you don’t launch new music and also you’re celebrating all the things you’ve finished – and we love that [for other artists]. However we’re additionally eager to determine who we’re immediately and have our exhibits be a little bit of each.”
Would you ever put ‘Soul Sound’ – the fourth and closing single out of your basic debut album ‘One Contact’ – within the present setlist?
Mutya: “That video was one among my favourites.”
Keisha: “I can’t stand the video, and I’ll inform you why. Once we first bought signed, we might at all times be authentically ourselves in interviews and stuff. However then somebody sat us down and advised us we have been ‘too arduous’. We have been advised to be ‘softer’ and extra smiley if we wished to cross over commercially. And so we tried to start out smiling once we shot that video and I bear in mind it being very awkward. Particularly as a result of I used to be 16 and simply getting my Invisalign [orthodontic] remedy.”
That’s a horrible factor to inform anybody, particularly a 16-year-old.
Keisha: “Yeah, we have been signed primarily based on who we’re – three women from Northwest London – after which advised that wasn’t essentially adequate. They mentioned different lady teams on the market have been ‘softer’ and extra ‘likeable’ so we needed to be extra likeable too.”
Sugababes with JADE on the BRIT Awards 2025. CREDIT: Samir Hussein/WireImage/Getty

The tune ‘Boys’ out of your 2022 album ‘The Misplaced Tapes’ can be a fan favorite – you wrote it with the multi-talented MNEK. Might that make it into the setlist?
Mutya: “I like that tune.”
Siobhán: “Once we wrote that tune, I bear in mind considering ‘this can be a single’. However once we rehearsed it, it simply didn’t work, did it?”Keisha: “It’s additionally actually arduous if you’re taking part in to a bigger viewers. If we dig into the archive, it’s like, ‘Will anybody know that tune past followers within the first 4 rows?’”
Siobhán: “However that’s due to how that album got here out – it didn’t have any push and even any singles.”
You surprise-released ‘The Misplaced Tapes’ in 2022, however it featured songs you’d recorded a decade earlier however by no means bought to place out. Was it essential to provide that period an official launch so you could possibly wipe the slate clear?
Siobhán: “Positively. I couldn’t have moved on with out doing that.”
Mutya: “There was a lot good music from that point, so it could have been annoying to go away it caught on the shelf.”
Keisha: “Individuals say ‘justice for ‘Flatline”, however justice for all the things! If folks even knew the timeline of what truly occurred… We bought signed primarily based on demos we made earlier than we launched ‘Flatline’, however then all the things bought shelved and we have been caught on a label…”
Mutya: “The place we mainly bought ghosted.”

Keisha: “Ghosted! Again then we had the identify MKS – we didn’t have the identify Sugababes, and that was blocking us from with the ability to do dwell exhibits. It felt like we have been getting blocked from totally different angles. However then we employed a lawyer from a magic circle agency who despatched one e-mail and inside 48 hours we have been launched [from our record contract]. At that time we actually had to return to the drafting board and construct all the things to the place we are actually. I’m so proud that we managed to stay collectively by way of all that.”
Siobhán: “I believe that’s why we’re getting such good suggestions from throughout the music trade now. Lots of people completely know what we went by way of and may’t consider we’ve managed to get again up once more.”
Keisha: “And we’ve by no means named or trashed anybody. Our model of sticking the center finger up is what we’re doing now. There’s no unhealthy blood and it’s all about transferring ahead.”‘Jungle’ by Sugababes is out now. The group’s UK enviornment tour kicks off subsequent month – find any remaining tickets here, and see the complete schedule beneath. 
APRIL 08 – First Direct Enviornment, Leeds10 – The O2, London11 – Co-op Reside, Manchester12 – BP Pulse Reside, Birmingham14 – Utilita Enviornment, Cardiff16 – Utilita Enviornment, Newcastle17 – OVO Hydro, Glasgow

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